In the past, watching videos online meant sitting through one advertisement before the main content. Now, it’s often two or three, sometimes even interrupting the video itself. Commercials seem to be becoming the main feature. In response, the artist created a video with no clear narrative, inviting viewers to “simply wait” for the commercials to arrive. After exploring the commercial district around MoCA TAIPEI, the artist found that department store video walls were an ideal setting for the piece. In a white-cube gallery, the work would merely whisper its metaphors, but on public screens, it sparks a dialogue, engaging the meaning of being “on the street.” Though the artist works in video, the real material here is time spent waiting. This raises a deeper question: how can something seemingly “meaningless” degrade so much that it becomes “meaningful” again? URL(MOCA)
孫知行 Sun,Chih-Hsing 